The Reality Behind Reality Shows

 By Samuel Allotey

Reality television is often associated with fame, popularity and the possibility of winning a large cash prize. However, behind the auditions, cameras and public attention are individuals with different reasons for entering the reality-show spotlight.

A reality show. (Source: Youtube)

For some contestants, the attraction goes beyond becoming famous. Reality shows can provide an opportunity to gain exposure, build personal brands, promote businesses and open doors to careers in entertainment and other industries.

" I wanted to meet new friends and do more of works, shoots and other things and that was my prime focus for going on date rush" said Isaac, a former reality show contestant.

Isaac Akpah

The growing influence of social media has also changed what contestants can gain from appearing on reality television. A participant who enters a show with a relatively small following can potentially leave with thousands of new followers, creating opportunities for advertising, brand partnerships and other forms of income.

A study on Ghanaian reality television, Fat Women, Performance and Subversive Commodification on Ghanaian Reality Television, examined contestants on the popular dance reality show Di Asa. The study found that participants could use the platform to pursue their own interests and benefits, challenging the perception that contestants simply participate for entertainment or fame.

Di Asa Contestants (Source: Youtube)

For young people in particular, reality television can therefore represent a possible pathway to economic and career opportunities. Some contestants may also be motivated by personal reasons, including the desire to challenge themselves, gain confidence, meet new people or prove themselves to others.

According to Prof Isaac Boafo, who is a sociologst at Legon says that people go on such shows to market themselves

Ultimately, while fame may be one reason people enter reality shows, it is rarely the whole story. Behind every audition is an individual with personal ambitions, challenges and expectations about what the experience could mean for their future.